Just a few months after acquiring Dollar Curtains + Blinds, the Floor Stores group has continued to build strong momentum, with significant investment in franchise support, network growth and collaboration across its three brands.
The acquisition welcomed 17 Dollar Curtains + Blinds franchise partners into the group, expanding its national footprint and strengthening its position as one of Australia’s leading home improvement franchise organisations. Since then, the focus has shifted from integration to growth, with a number of important milestones already achieved.
One of the most exciting developments has been the opening of a new Dollar Curtains + Blinds showroom in Belconnen, ACT. The new location further expands the brand’s presence and demonstrates the group’s commitment to growing the network while continuing to support existing franchise partners.
The integration has also created exciting opportunities for existing franchisees through the introduction of a dual brand strategy. Solomons Belconnen has expanded its offering by introducing Dollar Curtains + Blinds products alongside its established flooring business, giving customers access to a complete flooring and window furnishings solution under one roof.
This approach is already generating strong interest across the network, with several existing Dollar Curtains + Blinds stores preparing to introduce flooring products over the coming months. By bringing the group’s complementary brands together, franchise partners can broaden their product offering, attract new customers and create additional sales opportunities while maintaining the trusted local service and expertise each business is known for.
To further strengthen franchise support, the Victorian team has expanded with the appointment of an additional Franchise Manager. This increased resource ensures franchisees across Carpet Call, Solomons Flooring and Dollar Curtains + Blinds continue to receive regular coaching, operational support and business development assistance.
Behind the scenes, the entire Franchise Management team has completed comprehensive training across the Dollar Curtains + Blinds product range, systems and business practices. This cross brand knowledge enables the team to confidently support franchise partners across all three brands while encouraging greater collaboration, knowledge sharing and the exchange of best practice throughout the network.
“The integration has been incredibly positive,” said National Franchise Manager Jack McClane.
“From the moment we welcomed Dollar Curtains + Blinds into the Floor Stores family, I’ve been incredibly impressed by the calibre of the franchise network. It’s made up of an outstanding mix of business owners, many with decades of experience in the window furnishings industry, and every one of them has demonstrated genuine professionalism, passion and an unwavering commitment to their customers. That level of experience and dedication has made the integration process both enjoyable and incredibly rewarding.”
“Our first national meeting together demonstrated just how engaged the network is. Achieving 100% attendance was a fantastic result and reflected the enthusiasm of every franchise partner to collaborate, share ideas and embrace the opportunities that come from being part of a larger group.”
“One of the biggest advantages of bringing these businesses together is the ability for franchise partners to expand their offering. We’re already seeing stores adopt the dual brand model, allowing customers to access flooring, blinds, curtains and shutters from a single trusted local business. It’s a strategy that creates more opportunities for our franchise partners while delivering greater convenience and choice for customers.”
While much has been achieved in a relatively short period, this is only the beginning. Plans are already underway for further investment in franchise support, technology, marketing initiatives and network development as the three brands continue to work together and identify new opportunities for growth.
As the group continues to expand, Floor Stores is actively seeking to partner with existing flooring and window furnishings businesses that can see the value of joining one of Australia’s most established franchise networks.
Whether through Carpet Call, Solomons Flooring or Dollar Curtains + Blinds, franchise partners benefit from national buying power, established marketing programs, innovative technology, business coaching, operational support and the strength of three respected Australian brands. For businesses looking to diversify, the group’s dual brand strategy also provides an opportunity to introduce complementary product categories and unlock new revenue streams.
“We know there are many successful independent flooring and window furnishing retailers looking for ways to remain competitive in an evolving marketplace,” McClane said.
“Our franchise brands provide the support, systems and opportunities that allow local business owners to retain their independence while benefiting from the strength of a national network. Whether you’re interested in a single brand or exploring the opportunities that come with a dual brand showroom, we’d love to have a conversation.”
Business owners interested in learning more about joining Carpet Call, Solomons Flooring or Dollar Curtains + Blinds, or exploring how their existing business could become part of the Floor Stores group, are encouraged to contact National Franchise Manager Jack McClane for a confidential discussion.
The continued growth of Carpet Call, Solomons Flooring and Dollar Curtains + Blinds reinforces the Floor Stores group’s long term commitment to investing in its franchise partners and providing the support, innovation and opportunities they need to build successful businesses while delivering exceptional products and service to customers across Australia.
